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Rockland County Business Journal

Rockland County Business Journal

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Category: Columns

Rockland County voices from our editors and guest columnists

the measles

With the Measles Outbreak Raging, What Should an Employer Do?

April 28, 2019rcbizjournal

As we all know, Rockland County is in the throes of a measles outbreak.  The question we’re contemplating is “What should or must an employer do?  Like most answers about the law, “it’s complicated.”

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health care options

The ABC’s of FSAs, HSAs, & HRAs

April 20, 2019October 16, 2019rcbizjournal

If your employer is not providing a Flexible Spending Account (FSA), Health Savings Account (HSA), or Health Reimbursement Arrangement (HRA), you may want to gently suggest they do so.

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sassy productions

Work With An Expert Guide On Your Social Media Campaigns

April 5, 2019rcbizjournal

You don’t need to rack up millions of followers or spend thousands of dollars in paid advertising for social media to work. But you may need a guiding hand because even though social media seems to be something everyone knows how to do, it isn’t!

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Vitane Pharmaceuticals

Battle Lines Drawn in Vitane Pharmaceuticals’ Fight to Remain in Clarkstown

March 22, 2019March 25, 2019rcbizjournal

Overprotective zoning decisions can have a chilling effect on businesses that want to grow and expand.

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sassy productions

Treat Social Media Marketing Like A Business Priority

March 20, 2019rcbizjournal

Most Rockland County businesses believe they are doing social media marketing when they really aren’t doing it at all.  Posting to your Facebook page, Instagram page, LinkedIn Page and so forth is NOT social media marketing. 

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michael fidlow

When Networking Is Not Working, Pivot

March 15, 2019October 16, 2019rcbizjournal

To begin, I took a crash course from a Networking Expert, read a book on the topic, and formulated a plan on how to network. 

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Cannabis Stocks

Are Cannabis Stocks The New Bitcoin?

February 24, 2019rcbizjournal

New York is set to become one of the largest cannabis markets in the United States, with a predicted legal adult-use revenue of $1.75 billion per year.

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Rick Tannenbaum Houliah Lawrence

Clarkstown Should Reduce Dependence On Retail

February 20, 2019rcbizjournal

Clarkstown’s Route 59 retail corridor runs the risk of becoming a monoculture if it continues to over-rely on a homogenous mixture of retail and fast-food restaurants, particularly as large chains and big boxes are disappearing.

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marketing to millennials

Millennials Value Experiences More Than Things

February 12, 2019February 12, 2019rcbizjournal

Before targeting millennials, it’s important to understand that this generation thinks differently, and above all values “experiences” over things.

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medical marijuana

Is It Time For Health Providers To Cover Medical Marijuana?

February 11, 2019October 16, 2019rcbizjournal

The legalization of medical marijuana in New York since 2016 continues to cause debate but the reality of why and how it is gaining attention came to light recently after Rockland’s first dispensary opened in Bardonia.

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