Company Sponsoring Free Concert At Palisades Center March 2
By Tina Traster
You’ve got to keep it fresh, and you’ve got to keep connecting with customers. That’s what the company InVite Health, which opened a franchise in the Palisades Center last fall, understands about today’s fickle marketplace.
The health and wellness brand that combines innovative products, nutritional education, and a luxury retail store experience, gets that every company is more than just its products. The franchise’s area locations are in Manhattan, Long Island and New Jersey.
The company offers approximately 250 mostly in-house formulas developed by doctors and pharmacists, including Jerry Hickey and Amanda Williams, who discuss everything from vision health to core nutrition on their respective radio shows.
Their marketing edge comes from visibility through the media.
InVite Health offers individual vitamins and tinctures alongside hair care, skin care, toothpaste and mouthwash, as well as dozens of program bundles that cost an average of $50-$80 depending on what you are trying to counteract.
Products are kept in dark black bottles to protect them from harmful UV rays and that Invite Health offers supplements without parabens, dyes, fillers, or genetically modified organisms. Everything is holistic, non-GMO.
InVite Health offers free consultation from nutrition experts as well as phone support and radio shows on WLIB and WOR. The shows also stream live at www.invitehealth.com/palisades.
On March 2nd, the company is sponsoring a free concert featuring father and son Bobby and Mitch Lance called “Bridging the Generations Concert.” Bobby Lance is a singer/songwriter of the 60s/70s who wrote hits for Atlantic Records, including Aretha Franklin’s, “The House That Jack Built.” There will be free giveaways, samples, exclusive in-store discounts, and contests. The concert will take place from 1 to 3 pm at the East Court on Level One.
The company says the brand has been developed by pharmacists, nutritionists, and healthcare experts who understand the science behind vitamins and supplements.
Their marketing edge comes from visibility through the media.
The team is led by Scientific Director Hickey, who has been a prominent voice in positioning the importance of nutraceuticals and botanicals. As the founder of Hickey Chemists, he has cultivated a wide following in the New York metropolitan area via his talk radio appearances. He’s also seen regularly on television and has been interviewed for magazines and newspapers.
He also had a prominent role in the PBS-TV series, “Healthy Living with Jane Seymour.” Hickey lectures regularly to professionals and is chairman of the Society of Natural Pharmacy. He sits on the Formulary Review Panel and the Scientific Advisory Board of the Continuum Center for Health and Healing at the Beth Israel Medical Center.
InVite Health was founded by Steven Kornblatt in 2000, who secured private financing with a Wall Street Investment bank for his company at the time Mariposa, Inc. Kornblatt co-owned Mariposa with his brother-in-law, Dr. Samuel Benjamin, then-head of Stony Brook’s Center for Complementary/Alternative Medicine. Benjamin founded the line of herb and supplements because there were few products on the market he could trust.
Kornblatt eventually teamed up with Hickey Chemists to grow InVite Health.