, [MSI] a New Jersey-based, woman-owned-and-operated, data-science-driven advertising and marketing agency, announces the formation of their inaugural C-Suite, promoting veteran Nasir Michael to chief financial officer. He was most recently executive vp of finance and operations.
“The tremendous growth we have experienced, combined with our strategic plans for the next 10 years of rapid expansion, driven by data science, new product development and acquisition, Marketsmith enters its 20th year of existence stronger and more determined than ever to be a dominant force in the market,” said Founder and CEO Monica C. Smith.
Michael’s role will encompass areas critical to the continued financial health of the business. He is charged with seeking out and expanding revenue streams for investments, acquisitions, geo-expansion, operational efficiency and continued growth.
Michael will report directly to Ms. Smith.
“We chose leaders from within our own organization because I believe we have the finest executive team in the region,” adds Smith. “Unlike many of our competitors, we have the strategic, media and creative firepower combined with our own proprietary technology and data science to deliver measurable business outcomes.
MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.